In particular, the Jubilee alliance has done everything to undermine, demonize and lie against the presidential candidate of the Cord alliance, Raila Odinga. It appears that the propaganda has been successful Ruto got into the campaign trail early after resigning from government  .

Without prejudice to the outcome, the Jubilee coalition has engaged largely in character assassination of Raila Odinga and largely ignored the issues important to the electorate.

Elections should be like a football match, where the outcome cannot be predicted but only known after 90 minutes. Opinion polls are a tool of propaganda just the same as population census.

The media is important for the dissemination of this propaganda, Belusconi is a good example of the importance of being in politics and owning a media empire, he is unbeatable in an election. Kenyatta is rumored to own K24, very forward thinking.

Forward thinking, ethnic mobilization elections a game of numbers, give the jubilee luminaries credit, they started planning and plotting when they were faced with the reality of the ICC. A lawyer will defend you even if you are as guilty as sin, they will defend you and provide you best options to escape a legal predicament, the advice here is go for the presidency and win. Money spent today is an investment with high risks, but imagine a positive outcome, full access to state coffers a upper hand in the ICC debacle (Full access to goodies provided by the state e.g Attorney general).

The tyranny of numbers by Mutahi Ngunyi was a warning shot to Raila, letting him know that he and his advisors were asleep, while others planned and plotted, I believe Cord took the article seriously and changed their campaign strategy, it might have been information that Uhuruto might have been keeping close to their chest but exposed by Mutahi a credible political analyst. Then again the same could still be classed as propaganda, while Cord slept, Uhuru and Ruto were mobilizing there supporters to register en-mass as voters. The bulk of Cord supporters are poor, have no ID cards, they have no meaningful work that would require them to hold bank  accounts.

Most people want to be part of a winning team, Most of us I not included are Manu supporters only because Manu consistently wins, Arsenal on the other hand has been loosing supporters because they consistently loose. If Mutahi Ngunyis Tyranny of numbers were to be believed then indeed Cord are the underdogs, the latest polls indicating a more balanced constituency on the part of Cord as opposed to Jubilee.